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"Investing Diversification For Beginners" by Martha Stokes CMT

How To Properly Diversify

Nearly every long term investor wants to know about diversification for their portfolio. The classic “diversified portfolio” was not intended to be the best method to increase wealth for the individual investor. What it was designed to do was to protect the investor from catastrophic losses. The theory goes that if one area of the market is collapsing, then a diversified portfolio will have some area that is performing well and the gains will offset the losses. However the result is often a flat portfolio. This is for a frightened investor who worries more about losing money than making money.

The whole idea behind investing is to allow you to make profits in a non-earned income way. Let’s separate trading which is a business that is earned income, from long term investing. Investments should provide a means for wealth accumulation, while trading provides a means for monthly income and living expenses. Many traders try to use their trading activity to build wealth and that is not the proper mode. Trading should be used to increase your capital base to a certain level, and for monthly living expenses or whatever immediate cash needs you have. Your true wealth accumulation should come from your longer term investments.

It is best to have 2 separate accounts one for trading, the other for investing and keep them entirely separate. There will be times when a short term trade turns into a stock for long term investing. That is a rather ideal way to buy long term because the risk is greatly reduced and you can often be in high profit before you ever turn the stock over to the long term portfolio. In these instances you can be very comfortable with the wide stop losses that long term requires. Trading a stock toward a long term is also a way to become familiar with a young company without much name brand status or recognition.


Throw away everything you have heard and everything you know about diversification if you want to really make great profits long term. The standard diversification was designed to comfort and console the uniformed investor, who is really afraid of the market but is anxious also not to miss out. It is not the ideal portfolio or method. It is the safe method that works okay until a major stock market crash like we had in 2000, but it fails miserably then and in the meantime gives meager profits.

How To Properly Diversify

The following is a guideline list of how to go about diversifying a portfolio for long term investing in the stock market of today:

  1. Define the 3 or 4 main new industries that are going to lead the market in the next few years.
  2. Define the big blue chips that are moving slowly toward reinvention under the new industries. Most investors are already holding blue chip stocks long term. Study your holdings and determine which to eliminate based upon new technology. Old technology will not move as well as new.
  3. Define the major sector groups in each new industry.
  4. Determine the market introduction phase for each sector.
  5. Determine the next phase of sectors that will come to market out of each new technology.
  6. Determine the final group of sectors that will come to market, out of each new technology.

Once you have this information, choose to diversify by selecting stocks from each new industry. Select stocks from a variety of sectors within each industry. Then by selecting stocks that are big Blue-Chip, Mid-Cap, Small-Cap, IPO, and/or Bulletin Board stocks to watch and research, eventually enter either starting out as a short term trade or move directly to a long term hold.

Bonds, Annuities, Futures, Indexes, Commodities, Real Estate and other kinds of long term investments other than stocks, should be timed to coincide with economic events that will provide lucrative investments. A savvy investor will start looking into new technology stocks in preparation for the next bull market.

With each type of investment, the long term investor needs to be thinking ahead instead of reacting to an event already underway. If you are interested in a widely diversified portfolio, you must study each area of potential investment that is not a stock, and define the events that would cause those areas of investments to surge strongly. For example Bonds and Money Market accounts are tied to interest rates, whereas Commodities are tied to weather and political events. 

Use these kinds of investments during economic times when stocks are not performing strongly for the long term, and when such investments have a coming event that will make the investment boom.

Plan to move monies in and out of investments as needed due to economic and global events, and do not just stick your money somewhere and hope. Investments are like a garden that you must plant, weed, watch over carefully, and eventually harvest the abundance because if you do not they will die on the vine.

In my opinion this is the ideal way to diversify. It defies the standard diversified portfolio but for savvy, well informed, and well educated investors it provides the maximum potential for growth.

It may seem like a radical approach to those who have been long term for decades. Instead of thinking laterally and spreading out your investments over a wide area for a period of years, think vertically keeping your investments in a channel that shifts in different directions as the years pass and new events create new opportunities.

I invite you to visit the TechniTrader Learning Center to watch a variety of Webinars, and experience for yourself the excellence of TechniTrader education.

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Long term investing is usually done without much forethought or analysis. Usually someone rushes to a broker, dumps money into an account diversifying laterally, and hopes for the best. This requires minimal effort and generally provides minimal results.

Take some time to sit down and write out your long term goals. Think vertically and begin formulating a plan to achieve your goals. Be prepared to take some time to study and research, consider that many times you will be watching a stock for a long time before you ever buy it. Realize that profits and wealth accumulation will be in direct relationship to the time and effort put into long term portfolio study and research.

Trade Wisely,

Martha Stokes CMT

Chartered Market Technician
Instructor and Developer of TechniTrader Stock & Option Market Courses

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